Spec Google Business Profile 2026: photo, post, review, attribute

Reference card untuk SMB local marketer. Bookmarkable, printable. Updated Mei 2026 berdasarkan Google Business Profile spec terbaru.

§ 1.4.1 Photo specifications

Cover photo

Aspect ratio: 16:9
Optimal size: 1024 × 576 px
Min size:     480 × 270 px
Format:       JPG, PNG (PNG preferred for logo overlay)
Max file:     10 MB
Update freq:  Quarterly minimum

Logo / Profile photo

Aspect ratio: 1:1 (square)
Optimal:      720 × 720 px
Min size:     250 × 250 px
Format:       PNG dengan transparency, atau JPG
Max file:     10 MB
Tip:          High contrast — logo harus readable saat displayed kecil

Interior + Exterior photos

Aspect ratio: Various (4:3 preferred)
Optimal:      2048 × 1536 px (4:3) atau 2048 × 1152 (16:9)
Min size:     720 × 720 px
Quantity:     Min 10 foto, optimal 30+ foto
Update freq:  Monthly upload baru

Product photos

Aspect ratio: 1:1 (square)
Optimal:      1080 × 1080 px
Min size:     720 × 720 px
Total:        Up to 100 product photo per profile
Tip:          Lighting natural, background neutral

Team / Staff photos

Aspect ratio: 1:1 or 4:5 portrait
Optimal:      1080 × 1080 atau 1080 × 1350
Total:        5-15 photo team
Tip:          Wear branded uniform/apron, smiling, eye contact

Photo upload best practices

• Filename descriptive (bukan “IMG_1234”)
• Geotag enabled (untuk verifikasi lokasi)
• Photo natural (tidak heavily filtered)
• Diverse: angle, time of day, season
• Refresh: 30% photo setiap quarter

§ 1.4.2 Post specifications

Standard post types

What's New: announcement, news, blog post  
Event:      event-specific (with date)
Offer:      promo, discount, sale (with date)
Product:    product highlight, new launch
COVID-19:   health & safety updates (legacy, less relevant 2026)

Post specs

Photo size:       720 × 720 px minimum (square)
                  Or 1200 × 900 (4:3)
Caption length:   1500 characters max (recommended: 250-500)
Button:           Optional CTA (Learn more, Order, Reserve, Sign up, Call, Visit)
Active duration:  7 days then archived
Schedule:         Not native — pakai third-party tool (Buffer, Hootsuite)

Posting frequency

Minimum:    1 post/week  (basic visibility)
Recommended: 2-3 post/week
Optimal:     3-5 post/week (for competitive area)
Max useful:  7 post/week (more = diminishing returns)

Post content mix

Update / News:      40% (what's happening, behind scenes)
Product / Service:  30% (highlight specific offerings)
Promotion:          15% (sale, event, limited offer)
Educational:        15% (tips, FAQ answer, how-to)

§ 1.4.3 Review management

Response time benchmarks

1-3 star reviews:   Within 12 hours (urgent)
4 star reviews:     Within 24 hours
5 star reviews:     Within 48 hours
Fake/spam reviews:  Report + don't respond

Response format guidelines

5-star review (positif):

Format: 1-2 sentence acknowledgment + invitation
Length: 30-80 words
Tone:   Warm, brief, personal (mention reviewer name)

3-4 star review (mixed):

Format: Acknowledge positives + address concern + invite further dialog
Length: 80-150 words
Tone:   Empathetic, action-oriented

1-2 star review (negatif):

Format: 
  1. Acknowledge frustration (1 sentence)
  2. Apologize for specific issue (1 sentence)
  3. Action being taken (1-2 sentence)
  4. Mechanism untuk private resolution (1 sentence)
Length: 100-200 words
Tone:   Sincere, no defensiveness, no excuses

Review velocity targets

Acquisition rate target: 8-15 review per bulan
                         (untuk SMB 1 lokasi yang active)
Quality target:          Average rating >4.3
Response coverage:       100% (semua review direspon)

§ 1.4.4 Attributes per kategori bisnis

F&B (restaurant, café)

[ ] Accepts reservations: Yes/No
[ ] Delivery options: Yes/No (specify partners: GoFood, ShopeeFood, etc.)
[ ] Takeaway: Yes/No
[ ] Outdoor seating: Yes/No
[ ] Wheelchair accessible: Yes/No
[ ] Wi-Fi gratis: Yes/No
[ ] Pembayaran: Cash, QRIS, Credit Card, Debit Card
[ ] Family-friendly: Yes/No
[ ] LGBTQ+ friendly: Yes (optional disclosure)
[ ] Pet-friendly: Yes/No

Klinik / healthcare

[ ] Insurance accepted: Yes/No
[ ] BPJS Kesehatan: Yes/No
[ ] Online booking: Yes (link)/No
[ ] Doctors on-site: Yes/No
[ ] After-hours service: Yes/No
[ ] Wheelchair accessible: Yes/No
[ ] Language served: Indonesian, English (others)
[ ] Specialty: list dokter spesialis available

Retail / shop

[ ] In-store shopping: Yes/No
[ ] Curbside pickup: Yes/No
[ ] Delivery: Yes/No (radius)
[ ] Same-day delivery: Yes/No
[ ] Try-before-buy: Yes/No (return policy days)
[ ] Pembayaran: Cash, QRIS, Card, BNPL (Akulaku/Kredivo)
[ ] Brand authorized: Yes (with brands)

Professional services (konsultan, notaris, lawyer)

[ ] By appointment: Yes/No
[ ] Online consultation: Yes/No
[ ] Free initial consultation: Yes/No (duration)
[ ] Languages: Indonesian, English (others)
[ ] Years operational: [number]
[ ] Certifications: [list]

§ 1.4.5 Business Hours specifications

Format

Standard hours:    M-F open hours
Weekend hours:     Sat-Sun (often different)
Holiday hours:     Hari raya, libur nasional (update sebelum)
Special hours:     Untuk event, training, libur staff

Update timing

Standard change:      Within 24 jam dari decision
Holiday update:       Minimum 7 hari sebelum holiday
Permanent change:     ASAP, sebelum customer notice
Closed temporarily:   Same day, with reopening estimate

Common Indonesian holidays untuk update

• Lebaran (variable per year, kalender Hijriyah)
• Natal + Tahun Baru (Dec 24-Jan 1)
• Imlek (variable, January-February)
• Nyepi (March)
• Waisak (May/June)
• Wafat Isa Almasih + Paskah (variable)
• Hari Kemerdekaan (August 17)
• Maulid Nabi (variable)

§ 1.4.6 Services / Products list

Services (untuk service business)

Per service:
  Name:        2-5 kata, specific
  Description: 50-100 kata
  Price:       Specific atau range (Rp 100rb-Rp 500rb)
  Duration:    Estimasi waktu

Products (untuk retail / e-commerce)

Per product:
  Photo:       1080 × 1080 px
  Name:        Specific, dengan brand
  Description: 50-150 kata
  Price:       Specific
  Availability: In stock / Limited / Out of stock

§ 1.4.7 Q&A section

Owner Q&A best practice

Generate 5-10 FAQ:
  - Common pre-purchase question
  - Hours / location / parking
  - Pricing tier
  - Process / appointment
  - Return policy

Per FAQ:
  Question:  Phrased dari sudut customer
  Answer:    100-200 kata, specific
  Tone:      Helpful, not promotional

§ 1.4.8 Update log + change history

• Mei 2026: Spec dokumen ini current per Google Business Profile API v6.2
• Q1 2026: GBP added “Sustainable practices” attribute
• Q4 2025: GBP Posts removed COVID-19 type (now general announcements)
• Q3 2025: Photo max file size increased ke 10 MB (was 5 MB)
• Q2 2025: Insights API deprecated; pakai Business Profile Performance API

§ 1.4.9 Tools yang membantu manage spec

• GBP Manager mobile app: Daily management, post, review response
• Buffer / Hootsuite: Schedule post (third-party)
• Local Falcon: Grid rank tracking
• BrightLocal: Citation + review monitor
• Notion template: Audit checklist per quarter

§ 1.4.10 Quarterly maintenance checklist

Setiap quarter:
[ ] Refresh 30% photo (upload 5-10 baru, archive 5-10 lama)
[ ] Review hours untuk holiday upcoming
[ ] Update services list (add new, remove discontinued)
[ ] Re-audit attributes — apakah masih akurat?
[ ] Generate 2-3 new Q&A
[ ] Performance review: insights data, Map Pack ranking, review volume

Bookmark page ini, update minimal annual saat spec Google berubah.